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Overview
Live pipeline · Q2 2026
Available for the next chapter
Your next
Your next
Marketing Director.
The marketing leader who turns complex tech into pipeline. Full-stack marketing, end to end — from positioning to pipeline.
Pipeline contribution
Qlik-Talend · 2024
41%
↑ from 34% in 2024
Acq. cost
–45%
YoY
Bounce rate
49→17%
5 months
Organic pipeline
60%
share
Playbooks shipped
18
Across 4 phases
Teams enabled
12
SDR · Pre-sales · Partner
Systems built
24
Demand engines · Frameworks
Countries
15
EMEA scope · Devoteam
Growth Surface Area
Each role compounds the system.
Compounding over time to create leverage that multiplies impact across the full growth surface.
Revenue
Acquisition
Content
Data
Leadership
She plays in a different league.
♛
"A tech specialist who does marketing. That changes everything."
— Stéphanie Wailliez, Senior Director, Qlik
Published
2 books · Dunod 2018 & 2020
Voice Assistants' Revolution · Name of my Data
Five core capabilities
From positioning to pipeline — the complete toolkit.
Compounding over time to create leverage that multiplies impact across the full growth surface.
♛
Chess queen
Revenue & GTM
GTM strategy, sales alignment, and revenue operations.
◎
Brass magnet
Acquisition
Inbound & outbound demand systems.
✒
Fountain pen
Content & Thought Leadership
Strategy written down. Ideas stress-tested in public.
🎼
Conductor's baton
Leadership & Playbooks
Team building, cross-functional alignment, governance.
◤
Set square
Data, Metrics & Ops
Campaign ROI tracking, data-driven decision making.
Roadmap
Each role is a release. Nothing resets — capabilities stack.
Phase 4 · Now
France Marketing Director · Qlik-Talend France
Dec 2023 – present · Suresnes
- ● Post-acquisition integration (Talend acquired by Qlik) · 3 sales teams, SDRs, pre-sales, partner management, global matrix org
- ● Maintained and grew marketing pipeline contribution from 34% to 41% (2024)
- ● Acquisition cost –45% YoY
- ● Real-time pipeline intelligence · full-funnel visibility established
Budget
€200K–500K/yr
Scope
Direct + Indirect
Team
3 sales teams + SDR + PS
Capability footprint
Director level
REV
18
ACQ
20
CNT
14
DAT
18
LDR
20
Prior · EMEA
ServiceNow
EMEA Marketing Lead – ServiceNow Strategic Partnership · Devoteam Group
Feb 2022 – Nov 2023 · Paris La Défense
Direct report to Group CMO · 15 countries · 2 FTE + 7 dotted-line in-country marketing managers. Devoteam recognized as Best Regional ServiceNow Partner.
Prior · Partner & Field
Qlik France
Senior Manager, Partner & Field Marketing · Qlik France
Led partner and field marketing for France — MDF management, Elite partner GTM alignment, and major Qlik-led events. MDF-funded campaigns, partner co-marketing, field events, ABM with 3 sales teams.
Evidence
Measurable results, real campaigns, strategic frameworks.
No gated content here. Just ideas in public because that's how trust works in 2026.
Pipeline contribution
41%
from 34% · 2024
Navigated post-acquisition integration and market headwinds.
Acquisition cost
–45%
YoY
Real-time pipeline intelligence, full-funnel visibility.
Bounce rate
49→17%
5 months
Publithings · SEO + channel planning + content.
Campaign ROI across phases
Multi-country performance
Direct
Indirect
Key achievements
- ✓ Established content-led growth playbook
- ✓ Repeatable playbooks for new markets
- ✓ Enterprise-grade demand systems
- ✓ Board-level reporting & influence
- ✓ Predictable quarterly targets
- ✓ Newsletter churn –20%
Testimonials
What others say.
Translated from French · Source: LinkedIn.
She plays in a different league: a tech specialist who does marketing. That changes everything.
Stéphanie Wailliez
Senior Director, Qlik — former manager
Understanding the challenges to create successful marketing strategies in the age of voice AI.
Eric Dosquet
Executive Selling, Sales Coach & Business Owner
Bilingual (FR/EN) marketing and communication project manager — industry-recognized expertise.
François Drillon
Senior Marketing Leader, Avanade — former manager
Customer Marketing Expert. Thought leadership research, competitive intelligence, market sensing.
Valérie Soubiran
Customer Marketing Expert
Skills
Strategic & operational toolkit.
Strategic
- GTM Strategy & Market Positioning
- Go-to-Market Strategy
- Strategic Analysis & Adaptability
- Change Management
- Cross-functional Orchestration
- Stakeholder Alignment
- Market Intelligence
Technical & Operational
- Campaign Performance & ROI
- Content Marketing
- Digital Marketing
- Email & Newsletter Marketing
- Partner Marketing
- Events Management
- Social Media Strategy
- Team Leadership
- Budget €200K–500K/yr
AI & Modern Tools
- ChatGPT
- Claude
- Perplexity
- Google Analytics · KPI dashboards
- ML-assisted decision making
- Real-time experimentation
Languages
- FrenchNative
- EnglishFull professional
- RussianNative
- GermanIntermediate
Published
Strategy written down. Ideas stress-tested in public.
Published thought leadership recognized beyond the company — 2 books (Dunod, 2018 & 2020).
Dunod · 2018
Voice Assistants' Revolution
Understanding the challenges to create successful marketing strategies in the age of voice AI.
Read on Amazon →Dunod · 2020
Name of my Data
A prospective journey through the innovations reshaping business and society.
Read on Amazon →Substack
How SaaS marketing optimized itself out of power
— and what it takes to rebuild.
Ongoing essays on B2B marketing, AI & pipeline engineering.
Read on Substack →Contact
Let's talk.
If you're looking for a marketing leader who thinks in systems and ships pipeline — or just want to trade notes on SaaS marketing, AI, or voice tech — let's talk.
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